Effective and inclusive public involvement is the key to successful project delivery. Early and ongoing community involvement shows that you care about your target audiences and what they have to say. When your community is heard, the result is always win-win.
No two projects are identical and, as such, they should have customized, strategic communications plans. Libretto first gains understanding of a project in order to learn its history and to understand the lay of the land. During this process, key stakeholders are identified. With this knowledge, Libretto then develops appropriate communication strategies for each project and target audience. Public involvement tactics may range from written publications to public meetings, and all tactics are documented in a comprehensive Project Communications Plan. This approach saves the project time and money, and benefits the community and your reputation.
Whether serving as the direct voice and/or face for a project, or prepping clients for the media, Libretto Communications assists with all media relations needs. From the development and creation of news releases, media alerts, public service announcements, and media kits, to the planning and execution of special media events such as news conferences, groundbreakings, dedications and media tours, Libretto does it with professionalism and style.
Proper planning is critical to successful Crisis Communications Planning. Libretto can assist your organization to develop general or project-specific crisis communications plans to prepare your management team and staff members no matter what emergency situation may arise:
- Accident or death on a project job site
- Personnel issues
- Lawsuits
- Other crises
Libretto helps to keep your organization’s reputation intact, no matter what crises may arise.
There are many avenues and opportunities to help you promote your organization, and Libretto Communications can help you to determine which promotional opportunities would best serve you. Whether you want to increase awareness of your company or of a specific high-profile project, Libretto develops and manages targeted marketing campaigns, special advertising opportunities, marketing materials and audience-specific events.
Sometimes small businesses just don’t have the time for the basics of communications and marketing. Resources are stretched thin doing the work of your business, or perhaps marketing outreach makes you feel like you’ve wandered into a foreign country. It’s critically important, however, for small businesses to find a way to make communications and marketing happen, especially in today’s competitive business environment. Depending on your needs, Libretto Communications allows you to outsource your communications on a project or short-term basis, without committing to the overhead of in-house marketing staff. Whether you need a few paragraphs for your company Web site, a handful of PowerPoint presentations to potential clients, or an overarching Corporate Branding and Marketing Strategy, Libretto can assist you with all of your communications needs.
What do local governments look for in a contracting partnership? What are their needs? Do you provide the services and business savvy to get your foot in the door? Libretto Communications knows municipal government and can prepare your company to connect to a key client: governmental agencies and municipal departments.
An important audience for any business is its own employees and internal stakeholders. Libretto Communications can assist you with all of your internal communication needs from employee newsletters, intranet development and copy, staff events and internal communications campaigns.
Perhaps your organization is ready to:
- Move from reactive to proactive
- Launch a new internal initiative
- Understand stakeholder perspectives
If so, you need a specialized, strategic communications plan. Libretto Communications helps companies to move forward into the next best iteration of themselves by learning about the organization, identifying products, services and key audience members, and building an effective and strategic communications plan to help reach out to internal and/or external stakeholders. Libretto can help you create the blue print for standardized and strategic communications within your firm and with your target audiences.